Built for dealerships. Paid for by dealerships. Owned by dealerships.

Exclusive trade-in leads within 50 miles of your lot.

We build you a branded buy-my-car page, run the Facebook ads, and pipe every lead straight to your CRM. No sharing. No bidding wars. No $2,500/mo third-party tax.

Book a demo See how it works
Exclusive territory — one dealer per market Flat monthly fee, cancel anytime Leads land in your CRM in under 60 seconds
A 2022 BMW X5 — representative of the trade-in inventory flowing through your MotorFunnel funnel.

$1,847avg

Gross profit per vehicle acquired direct from consumer

100%

Lead exclusivity — never resold to a competing dealer

<60sec

From form submit to CRM alert on your team's phones

$2.1k/mo

Average replaced spend on Autotrader, CarGurus, and Carfax

You're paying to compete, not to win

You're paying to compete for non-exclusive trade-ins.

Most third-party trade-in platforms don't give you exclusivity. They put your dealership into a crowded market where multiple stores are calling the same seller, often within the same day. That means lower contact rates, more wasted follow-up, and thinner margins on the cars you actually close.

One consumer lead on CarGurus
2021 F-150 XLT · 54k mi VIN ···· 4829
YOU
Dealer 2
Dealer 3
Dealer 4
Dealer 5
Dealer 6
Dealer 7
Dealer 8
Dealer 9
+11 more

"I've had 14 calls in 2 hours." — every seller, ever.

You pay the fee.

But the lead is not truly yours — the same platforms resell it to every other dealer subscribed in your market.

You fight for attention.

While other dealers call the same seller, contact rates collapse and your BDC burns hours chasing leads that already went cold.

You lose margin either way.

Because missed inventory usually comes back at a higher price somewhere else — often at auction, with fees stacked on top.

How MotorFunnel works

From Facebook scroll to signed bill of sale — on autopilot.

We handle the landing page, the ads, and the CRM integration. You handle the phones. That's the deal.

Step 01

A branded "Crestview Ford wants to buy your car" page

We design and host a custom trade-in landing page in your dealership's colors, logo, and voice. Your brand — not ours — in front of every seller.

Step 02

Facebook ads inside a 50-mile radius

Our acquisition-trained media team runs daily-optimized Meta ads targeting motivated sellers in your exact market. You see every dollar spent.

Step 03

Seller enters vehicle. You get the lead.

The instant a consumer submits their info, their details ping your sales manager by email and push into your CRM. Under 60 seconds.

Step 04

You call. You buy. You book the gross.

Your BDC is the only dealer on the call. No competing offers, no bidding war. Just direct acquisition at your margin.

The comparison nobody wants you to see

MotorFunnel vs. the fragmented tools dealers rely on to acquire inventory.

What you get
MotorFunnel funnel icon MotorFunnel
CarGurus
Autotrader / KBB
Auctions
Lead exclusivity — yours alone
✓
Partial
Partial
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Geo-targeted to your market, 50mi
✓
Partial
Partial
Partial
Landing page branded to YOUR dealership
✓
Partial
Partial
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Done-for-you Facebook ad management
✓
—
—
—
Direct CRM push + email alerts
✓
✓ / Partial
✓ / Partial
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No auction fees or transport markup
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Partial
Partial
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Transparent ad spend dashboard
✓
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Flat monthly fee, cancel anytime
✓
Contract / varies
Contract / varies
Per vehicle fees
Transparency, not a black box

Log in anytime. See every dollar. See every lead.

Your dashboard shows exactly what we spent on Facebook, how many leads came in, and every seller's details — refreshed in real time.

app.motorfunnel.com / dashboard

Good morning, Crestview Ford

You have 4 new leads waiting on first contact.

Leads received
142
↑ 28% vs last period
Ad spend
$4,218
↑ On pace
Cost per lead
$29.70
↓ 12% lower
Contact rate
71%
↑ 9 pts

Leads over time

Recent leads

Marcus Delaney new
2021 Ford F-150 XLT · 54k mi
$38,400
2 min ago
Sofia Okafor new
2019 Honda CR-V EX · 71k mi
$21,150
14 min ago
Jackson Reyes contacted
2020 Toyota Tacoma TRD · 46k mi
$33,900
38 min ago
Emma Thibodeaux contacted
2018 BMW X3 xDrive30i · 62k mi
$24,600
1 hr ago
Devin Park pending
2022 Hyundai Tucson SEL · 28k mi
$23,800
2 hr ago
ROI calculator

What MotorFunnel is worth to your dealership.

Drag the sliders. The numbers are conservative — our top dealers beat them by 2x.

Exclusive leads per month
Close rate on leads %
Avg gross profit / vehicle $

MotorFunnel campaigns are designed to generate 60–120 exclusive local seller leads per month. Dealers with strong follow-up and appraisal processes can see 30–40% conversion on qualified seller opportunities within 60 days.

Projected annual gross profit
$

From cars acquired directly through MotorFunnel in a full year.

Cars acquired / month
Monthly gross $
vs. $2,500/mo on shared lead tools –$30,000 / yr sunk
Net impact $
Questions every dealer asks

The fine print, up front.

Those platforms sell the same consumer lead to every dealership in the market — you're paying $1,500–$2,500/mo to compete with 20 other dealers for the same trade-in. MotorFunnel leads are 100% exclusive to you inside a defined radius around your dealership. One market, one dealer.
Most dealerships see their first qualified leads inside 72 hours of launch. We build your branded page, set up CRM integration, and activate Facebook ads in the first week. Volume ramps over the first 30–60 days as our ad algorithm tunes to your market.
No. MotorFunnel pushes leads directly into your existing CRM — we support VinSolutions, DealerSocket, Elead, CDK, Reynolds, and most others. Your sales team works exactly the way they already do.
Real-time ad spend on Facebook (to the penny), total leads received, cost per lead, contact rates, lead-to-appointment conversion, and every individual seller's vehicle details. You see exactly what you're paying for and what you're getting.
Flat monthly fee, cancel anytime with 30 days notice. No long-term contracts. We keep dealers by producing results, not by locking them in.
We sign one exclusive dealer per 50-mile radius per vehicle segment, across the U.S. and Canada. Your territory is protected the moment you sign — we won't onboard a competitor in your market.
We offer an optional automotive-trained call center that handles first contact in under 60 seconds, books appointments, and hands warm leads directly to your team. Available as an add-on.

Claim your 50-mile radius before your competitor does.

We sign one exclusive dealer per market. Book a 20-minute demo and we'll show you the projected lead volume for your zip code — live.