Built for dealerships. Paid for by dealerships. Owned by dealerships.

Sell more cars to local buyers before they shop your competitors.

We build your branded inventory page, run the Facebook ads, and send every exclusive shopper lead straight to your CRM — no shared leads, no listing wars, no $3,200/mo third-party tax.

Book a demo See how it works
Exclusive territory — one dealer per market Flat monthly fee, cancel anytime Buyer leads land in your CRM in under 60 seconds
A pickup truck — representative of the retail inventory you sell through your MotorFunnel storefront.

$2,240avg

Gross profit per vehicle sold direct to a targeted buyer

100%

Buyer exclusivity — never shared with a competing dealer

<60sec

From shopper form to SMS + CRM alert on your desk

$3.2k/mo

Average replaced spend on Cars.com, CarGurus, and Autotrader

You're not marketing — you're renting

You're paying to list cars on someone else's lot.

Third-party marketplaces keep your inventory in their brand, their funnel, and their SEO. Every shopper who clicks your Tacoma is handed the same listing from five other dealers in the same county. You're not building a brand — you're renting attention that never compounds.

One shopper on Cars.com
2022 Tacoma TRD Off-Road · 22k mi Stock ···· A9312
YOU
Dealer 2
Dealer 3
Dealer 4
Dealer 5
Dealer 6
Dealer 7
Dealer 8
Dealer 9
+11 more

"Five dealers, same truck, $400 price spread." — every shopper.

You pay the fee.

But the shopper is not truly yours — the marketplace lists your vehicle next to the exact same car at five competing stores.

You get price-shopped to zero.

Shoppers sort by cheapest, ignore your brand, and your BDC spends the day defending a $400 price gap you never set.

You build their brand, not yours.

Every click trains the marketplace. When you cancel, the traffic doesn't come with you — because it was never yours.

How MotorFunnel works

From Facebook scroll to signed buyer's order — on autopilot.

We handle the showcase page, the ads, and the CRM integration. You handle the handshake. That's the deal.

Step 01

A branded "shop Crestview Ford" inventory page

We design and host a custom shopping landing page in your dealership's colors, logo, and voice — pulling your live inventory feed. Your brand, your pricing, your rules.

Step 02

Facebook ads inside a 15-mile radius

Our retail-trained media team runs daily-optimized Meta ads targeting in-market car shoppers in your exact territory. You see every dollar spent.

Step 03

Shopper picks a vehicle. You get the lead.

The instant a buyer submits interest on a specific VIN, their details hit your sales desk via SMS + CRM. Under 60 seconds. Stock number attached.

Step 04

You call. You sell. You book the gross.

Your team is the only store on the phone. No price-shopping against four competitors with the same car. Just a direct retail conversation at your margin.

The comparison nobody wants you to see

MotorFunnel vs. the marketplaces eating your front-end gross.

What you get
MotorFunnel funnel icon MotorFunnel
Cars.com
CarGurus
Autotrader
Exclusive buyer leads — yours alone
✓
—
—
—
Geo-targeted Facebook demand within 15mi
✓
—
—
—
Dealer-owned branded inventory funnel
✓
Partial
Partial
Partial
Done-for-you Facebook ad management
✓
—
—
—
Your inventory only — no side-by-side listings
✓
—
—
—
CRM + SMS delivery in under 60 seconds
✓
Partial
Partial
Partial
Transparent ad spend dashboard
✓
—
—
—
Flat fee with ad spend included
✓
—
—
—
Typical monthly investment
Flat fee
Package + add-ons
Package + add-ons
Package + add-ons
Transparency, not a black box

Log in anytime. See every dollar. See every lead.

Your dashboard shows exactly what we spent on Facebook, how many leads came in, and every seller's details — refreshed in real time.

app.motorfunnel.com / dashboard

Good morning, Crestview Ford

You have 4 new leads waiting on first contact.

Leads received
142
↑ 28% vs last period
Ad spend
$4,218
↑ On pace
Cost per lead
$29.70
↓ 12% lower
Contact rate
71%
↑ 9 pts

Leads over time

Recent leads

Marcus Delaney new
2021 Ford F-150 XLT · 54k mi
$38,400
2 min ago
Sofia Okafor new
2019 Honda CR-V EX · 71k mi
$21,150
14 min ago
Jackson Reyes contacted
2020 Toyota Tacoma TRD · 46k mi
$33,900
38 min ago
Emma Thibodeaux contacted
2018 BMW X3 xDrive30i · 62k mi
$24,600
1 hr ago
Devin Park pending
2022 Hyundai Tucson SEL · 28k mi
$23,800
2 hr ago
ROI calculator

What MotorFunnel is worth to your showroom.

Drag the sliders. The numbers are conservative — our top dealers beat them by 2x.

Exclusive buyer leads / month
Close rate on buyer leads %
Avg front-end gross / car $

Based on industry benchmarks for direct-to-consumer retail. Typical MotorFunnel dealers see 80–160 exclusive shopper leads/mo and 20–30% close rates after 60 days.

Projected annual front-end gross
$

From retail units sold directly through MotorFunnel in a full year.

Cars sold / month
Monthly gross $
vs. $3,200/mo on shared listing platforms –$38,400 / yr sunk
Net impact $
Questions every dealer asks

The fine print, up front.

Those marketplaces list your inventory next to five other dealers selling the same vehicle. You compete on $200 price gaps and build their brand with every click. MotorFunnel runs your own branded storefront, backed by ads only you see — buyers shop YOUR lot, at YOUR price, under YOUR name.
Most dealerships see their first qualified shopper leads inside 72 hours of launch. We connect your inventory feed, build your branded shopping page, integrate your CRM, and activate Facebook ads in the first week.
Most dealers fully replace Cars.com or CarGurus within 60 days. Others run MotorFunnel alongside for 90 days to benchmark, then cut the shared-listing platforms once the direct funnel outperforms. You decide.
Yes. We connect directly to your DMS or inventory feed (HomeNet, vAuto, DealerCenter, and more) so pricing, photos, and availability stay in sync. Sold vehicles are removed from ads within minutes.
Real-time ad spend (to the penny), total buyer leads, cost per lead, VIN-level attribution (which ad drove which sale), contact rates, and conversion all the way to delivered unit. You see exactly what you're paying for and what you're selling.
Flat monthly fee, cancel anytime with 30 days notice. No long-term contracts. We keep dealers by producing results, not by locking them in.
We sign one exclusive dealer per 15-mile radius per vehicle segment, across the U.S. and Canada. Your territory is protected the moment you sign — we won't onboard a competitor in your market.

Own your 15-mile radius. Stop renting it.

We sign one exclusive dealer per market. Book a 20-minute demo and we'll show you the projected retail lead volume for your zip code — live.