MotorFunnel — Exclusive trade-in leads for dealerships

Exclusive trade-in leads within 50 miles of your lot.

We build you a branded buy-my-car page, run the Facebook ads, and pipe every lead straight to your CRM. No sharing. No bidding wars. No $2,500/mo third-party tax.

Exclusive territory — one dealer per market Flat monthly fee, cancel anytime Leads land in your CRM in under 60 seconds

You're paying $2,500/mo to fight 20 other dealers for the same trade-in.

Autotrader, CarGurus, and Carfax sell the same consumer lead to every subscribed dealer in the market. By the time your BDC calls, seven other dealers already have.

One consumer lead on CarGurus

2021 F-150 XLT · 54k mi VIN ···· 4829

YOU

Dealer 2

Dealer 3

Dealer 4

Dealer 5

Dealer 6

Dealer 7

Dealer 8

Dealer 9

+11 more

"I've had 14 calls in 2 hours." — every seller, ever.

You pay the subscription. They profit from your money.

Third-party platforms cash your monthly check and then sell the lead they generated with it to twenty more dealers.

Contact rates collapse under the bidding war.

By call three, the seller stops answering unknown numbers. By call five, they're ghosting your BDC entirely.

You lose, then you buy at auction anyway.

The leads you fumble still end up somewhere — usually on a Manheim lane at a markup you're about to pay.

From Facebook scroll to signed bill of sale — on autopilot.

We handle the landing page, the ads, and the CRM integration. You handle the phones. That's the deal.

Step 01

A branded "Crestview Ford wants to buy your car" page

We design and host a custom trade-in landing page in your dealership's colors, logo, and voice. Your brand — not ours — in front of every seller.

Step 02

Facebook ads inside a 50-mile radius

Our acquisition-trained media team runs daily-optimized Meta ads targeting motivated sellers in your exact market. You see every dollar spent.

Step 03

Seller enters vehicle. You get the lead.

The instant a consumer submits their info, their details ping your sales manager by email and push into your CRM. Under 60 seconds.

Step 04

You call. You buy. You book the gross.

Your BDC is the only dealer on the call. No competing offers, no bidding war. Just direct acquisition at your margin.

MotorFunnel vs. the tools eating your acquisition budget.

What you get

MotorFunnel

CarGurus

Autotrader

Auctions

Lead exclusivity — yours alone

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Geo-targeted to your market (50mi)

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Partial

Landing page branded to YOUR dealership

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Done-for-you Facebook ad management

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Direct CRM push + email in < 60 sec

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Partial

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No auction fees or middleman markup

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Transparent ad spend dashboard

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Flat monthly fee, cancel anytime

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Typical monthly investment

Flat fee All-in, ads included

$1,800+ Shared leads

$2,500+ Shared leads

$400/car Fees + transport

Good morning, Crestview Ford

You have 4 new leads waiting on first contact.

Leads received

142

↑ 28% vs last period

Ad spend

$4,218

↑ On pace

Cost per lead

$29.70

↓ 12% lower

Contact rate

71%

↑ 9 pts

Leads over time

Recent leads

Marcus Delaney new

2021 Ford F-150 XLT · 54k mi

$38,400

2 min ago

Sofia Okafor new

2019 Honda CR-V EX · 71k mi

$21,150

14 min ago

Jackson Reyes contacted

2020 Toyota Tacoma TRD · 46k mi

$33,900

38 min ago

Emma Thibodeaux contacted

2018 BMW X3 xDrive30i · 62k mi

$24,600

1 hr ago

Devin Park pending

2022 Hyundai Tucson SEL · 28k mi

$23,800

2 hr ago

What MotorFunnel is worth to your dealership.

Drag the sliders. The numbers are conservative — our top dealers beat them by 2x.

Exclusive leads per month

Close rate on leads %

Avg gross profit / vehicle $

Based on industry benchmarks for direct-from-consumer acquisition. Typical MotorFunnel dealers see 60–120 exclusive leads/mo and 30–40% close rates after 60 days.

Projected annual gross profit

From cars acquired directly through MotorFunnel in a full year.

Cars acquired / month

Monthly gross $

vs. $2,500/mo on shared lead tools –$30,000 / yr sunk

Net impact $

The fine print, up front.

Those platforms sell the same consumer lead to every dealership in the market — you're paying $1,500–$2,500/mo to compete with 20 other dealers for the same trade-in. MotorFunnel leads are 100% exclusive to you inside a defined radius around your dealership. One market, one dealer.

Most dealerships see their first qualified leads inside 72 hours of launch. We build your branded page, set up CRM integration, and activate Facebook ads in the first week. Volume ramps over the first 30–60 days as our ad algorithm tunes to your market.

No. MotorFunnel pushes leads directly into your existing CRM — we support VinSolutions, DealerSocket, Elead, CDK, Reynolds, and most others. Your sales team works exactly the way they already do.

Real-time ad spend on Facebook (to the penny), total leads received, cost per lead, contact rates, lead-to-appointment conversion, and every individual seller's vehicle details. You see exactly what you're paying for and what you're getting.

Flat monthly fee, cancel anytime with 30 days notice. No long-term contracts. We keep dealers by producing results, not by locking them in.

We sign one exclusive dealer per 50-mile radius per vehicle segment, across the U.S. and Canada. Your territory is protected the moment you sign — we won't onboard a competitor in your market.

We offer an optional automotive-trained call center that handles first contact in under 60 seconds, books appointments, and hands warm leads directly to your team. Available as an add-on.

Exclusive trade-in leads within 50 miles of your lot.

You're paying $2,500/mo to fight 20 other dealers for the same trade-in.

You pay the subscription. They profit from your money.

Contact rates collapse under the bidding war.

You lose, then you buy at auction anyway.

From Facebook scroll to signed bill of sale — on autopilot.

A branded "Crestview Ford wants to buy your car" page

Facebook ads inside a 50-mile radius

Seller enters vehicle. You get the lead.

You call. You buy. You book the gross.

MotorFunnel vs. the tools eating your acquisition budget.

Log in anytime. See every dollar. See every lead.

Good morning, Crestview Ford

Leads over time

Recent leads

What MotorFunnel is worth to your dealership.

The fine print, up front.

Claim your 50-mile radius before your competitor does.